Why Chester’s Restaurants Pubs, Bars and Cafés Need Digital Marketing
Running a hospitality business in Chester is no small feat. Between keeping menus fresh, managing staff, creating the right atmosphere and delivering unforgettable service, there’s already plenty on your plate. But in 2025, there’s one more crucial ingredient that can’t be ignored: digital marketing.
Whether you’re tucked away on a cobbled back street, pouring pints along the Rows or serving brunch to students and visitors alike, your online presence is just as important as your food and drink. After all, most of your customers now discover and choose their next meal online – long before they walk through your doors.
Here’s why digital marketing matters for Chester’s hospitality scene, and how the right strategy can help your pub, bar, café or restaurant stay full of happy customers.
First Impressions Happen Online
Picture this: a couple visiting Chester for the weekend types “best Sunday roast near me” into Google. Or a group of friends scrolls Instagram on a Friday night looking for cocktail spots. Will your business show up?
If your website is outdated, your Google listing is half-empty, or your social media has gone quiet, the chances are they’ll move on to the competition.
That’s where we come in. At Snack That Media, we help local food and drink businesses make sure those first impressions are positive, professional and mouth-wateringly irresistible.
Websites That Work for You
Your website is your digital shopfront. It should be as inviting as your décor, as clear as your menu and as smooth as ordering at the bar. A good website doesn’t just look pretty, it drives bookings, orders and enquiries.
We support Chester businesses with website development & hosting that’s affordable, reliable and tailored to hospitality. From mobile-friendly menu pages and booking integrations to hosting that won’t let you down, we’ll make sure your site works hard behind the scenes so you can focus on service. Interested in learning more? Check out What Every Restaurant Website Needs in 2025 (Menus, Bookings & More)
Climbing the Rankings with SEO
Even the best website won’t help much if no one can find it. That’s where SEO (search engine optimisation) comes in.
When hungry customers search for “brunch in Chester”, “cocktail bar near me”, or “family-friendly pub Chester”, you want your business to appear at the top. We specialise in SEO for food and drink businesses, with strategies tailored to local searches that convert into bookings and walk-ins.
Think of SEO as signposting – making sure your digital presence points people directly to your door.
Social Media That Sells (Without the Stress)
Love it or loathe it, social media is where your customers hang out. Instagram stories, TikTok reels, and Facebook updates are today’s word of mouth. The problem? They take time to create and keep up with.
We offer social media management that balances creativity with consistency. From creating scroll-stopping content to scheduling posts and engaging with followers, we’ll make sure your venue stays top of mind – without you needing to juggle hashtags while juggling orders.
Emails That Fill Tables
Here’s the truth: algorithms change, but your email list is always yours. Unlike social platforms, email marketing gives you direct access to your customers’ inboxes, and it works.
We provide email marketing support designed for hospitality: list building, irresistible offers, monthly newsletters, promotional campaigns and automated welcome or birthday sequences. It’s one of the most reliable ways to keep your tables full and your regulars coming back.
Pinterest: The Secret Ingredient
If you think Pinterest is just for recipes and DIY hacks, think again. For cafés, pubs and restaurants, it’s a powerful search engine where people plan meals, nights out and weekend trips.
Our Pinterest management service helps you showcase menus, recipes, events and venue highlights to thousands of people actively searching for dining inspiration. Best of all, content on Pinterest has a much longer lifespan than Instagram or TikTok, meaning your pins can keep bringing in traffic for months.
The Power of a Full Digital Audit
Not sure where to start? That’s completely normal. Most hospitality businesses don’t have time to analyse their websites, socials, SEO and emails in detail.
That’s why we offer full digital audits – a clear, jargon-free health check of your entire online presence. We’ll show you what’s working, what isn’t and how to fix it. Think of it like a kitchen inspection, but for your marketing.
Why It Matters in Chester
Chester is a unique city. With its Roman walls, Tudor-style Rows, riverside walks and bustling food scene, it attracts a steady stream of tourists, day-trippers, students and loyal locals. That means opportunity – but also competition.
If you’re a small café on Bridge Street, you’re competing with dozens of others just steps away. If you’re a pub near the Racecourse, you’re competing not just for locals but for event-goers and weekend visitors. And if you’re a restaurant in Hoole, you’re up against some of the most talked-about foodie spots in the city.
Digital marketing is how you stand out. It’s how you make sure that when someone types “cocktails in Chester”, your venue shows up first. It’s how you remind customers about your live music night, your seasonal menu, or your new brunch deal. It’s how you build a loyal audience who’ll choose you time and again.
Why Work With Us?
At Snack That Media, we’re not just marketers, we’re foodies. Our founder, Harriet Young, has been running the food blog What To Have For Dinner Tonight for over a decade, attracting more than 100,000 monthly page views and growing an Instagram following of 35,000. That means we understand the unique challenges and opportunities in food marketing – because we’ve lived them.
Now, with a talented team of creatives, we bring that experience to local Chester businesses, making professional digital marketing affordable, accessible and effective.
Let’s Put Your Business on the Map
Digital marketing isn’t about chasing every trend or posting for the sake of it. It’s about telling your story, reaching the right people and turning clicks into customers.
If you run a restaurant, pub, bar or café in Chester, you don’t just need good food and drink, you need visibility. And that’s exactly what we’re here for.
Explore our services:
– Website Development and Hosting
– SEO Services
– Social Media Management
– Email Marketing
– Pinterest Marketing
– Full Digital Audits
Or better yet, book a free consultation and let’s talk about how we can get your venue the recognition it deserves.